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‘People’s BS detectors are high’: Brands have given consumers cause fatigue
The brand wanted to tie an Earth Day event into its veteran’s charity. Marshall balked. Customers had reached peak cause fatigue. “A lot of brands think, ‘let’s tie in with a day like Earth Day, do an...
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Brands Killed Social Media, But Netflix Put the Final Nail in the Coffin
Dizzying amounts of low-quality branded content clutter up our Facebook, Twitter and Instagram feeds (“Mention this post for 10 percent off” is still a thing people post on Facebook every day)....
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The Long Road to the Logo: 5 Things Brands Should Consider
The logo is a modern form of something altogether more ancient and powerful. Logos are the seal of quality, the brand stamp of approval and the image people visualize when they think of your business....
View ArticleThe Moment of Truth for Brands
Long Live Marketing Traditional marketing is dead, and many companies are finally coming to terms with the idea. As we know only too well, today’s consumers are savvy and more cynical then ever. Years...
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Here’s How We Can All Become SEO Enablers
Through a variety of interactions in response to the presentation, mostly sharing how each person worked with brands to get things done, someone used the phrase “SEO Enabler” to describe my approach....
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More Than Selling – Why Brands Are Crafting the Best Experience for Fans
CREDIT: Getty Images It’s not enough to be a recognizable name anymore. In today’s era of digital marketing, brands need to think creatively and innovatively if they hope to connect with customers and...
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Seven of the most effective Minimalist rebrands
UK Premier League 2016 rebrand by DesignStudio England’s primary professional football competition kicked off its 2016/2017 season with a significantly more minimal lion’s head logo. London- and San...
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How do Brands Overcome Email Fatigue?
The internet in India has seen explosive growth and penetration in the last decade. Demographics from Tier II and Tier III markets today have shown high rates of digital consumption and smartphone...
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What do Google Search Queries Reveal about Brand Attitudes?
Researchers worked with Google to compare brand surveys to online searches. It has been widely thought that brand search volume – the counts of queries that a search engine receives from users that...
View ArticleBrands aren’t giving up on Twitter just yet, but they are shifting their focus
Twitter may be waning in popularity among some publishers, but marketers aren’t discounting the platform entirely, at least not yet. While the platform has become less compelling to brands from a...
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